Friday 28 March 2014

Use Search Engine Optimization in India as Part of Your Marketing

SEO or search engine optimization in India affects the visibility of a website or web page in search results. The higher you “rank” on a search results page and the more your site appears in the result list, the more visitors you will receive. SEO targets image searches, video search, academic searches, local searches and vertical searches. The purpose of SEO is to communicate to search engines you intentions so they can recommend your site for searches and to create a seamless user experience.

SEO is powered by keywords and phrases. These words are typed into a search engine and results come back according to rankings. Optimizing your website involves writing good content, and adding HTML to your site, including backlinks, inbound links, and other relevant sites.

• Search engines look for content on you site. The content is determined by your theme, the text and the titles plus descriptions.

• User experience on your site needs to be seamless, easy to navigate, safe and does it have a bounce rate.

• Does your site work quickly and efficiently or do your searches have to travel around different pages to find information. Keep your site simple to navigate and simple to read.

• Use links to other sites. This is a good way to increase your presence on search engines. If you have other authoritative sites linked you will prove to search engines and users that you have viable information; that you are an authority on the subject of you site.

Using search engine optimization in India do not keyword stuff. This is overuse of keywords on your pages. This will cause your site to be rejected. Do not purchase links. If you buy links just to put on your website, they will cause problems. A poor user experience or a site with too many ads will make it difficult to search.

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